Booking from November 2026
Motion · Art direction · Brand design
Motion that gets noticed.
I'm William García, a senior motion designer and art director. I make launch films, explainers and brand systems for SaaS, fintech and teams who refuse to be scrolled past.
Replies within 24 hours · Fixed quotes · Remote, worldwide
Trusted by teams at
Kyriba · Futurehome · Flux AI · Divergence · Moonlight · HerPower · Environex
01 / Founders reel 2026
Proof, in motion.
02 / Selected specimens
Work that makes people act.
03 / Brand identity
Brand identity, built to the last pixel.
Five identities, from the first construction line to the last touchpoint: Equitricity, Hummlab, Humanos, Totallife and TCP. Symbols, logotypes, grids, colour, type and applications. It plays on its own; click any page to inspect it.
04 / Modules
Four disciplines. One senior hand.
No junior hand-offs and no agency overhead. You work with me from the first call to the final export, and every quote is fixed before we start.
Module_01
Motion design
- Launch and product films
- Explainers with script and voice-over
- Logo animation and motion toolkits
- AI-generated product films and concepts
- Social loops in 16:9, 9:16 and 1:1
From €2,500 · 2–4 weeks
Module_02
Art direction
- Campaign concepts and style frames
- Visual systems for ads and social
- Direction for 3D, illustration and edit teams
- Pitch and launch decks
From €600 / day · or per project
Module_03
Brand identity
- Logo and identity systems
- Colour, type and brand guidelines
- Identities designed to move
- Website and product art direction
From €2,000 · 3–6 weeks
Module_04
Web & UI design
- Websites and landing pages, designed and built front-end
- UI design for products and apps
- Design systems, components and motion specs
- Interaction and micro-animation
From €3,000 · 3–6 weeks
Need a steady flow of content? Monthly retainers start at €2,000.
05 / Process
How a project runs
Day 1
01 Brief
A 30-minute call about goals, audience, budget and deadline. You get a fixed quote within 24 hours.
Week 1
02 Script + frames
Story, script and style frames. Nothing moves until you approve the look.
Weeks 2–3
03 Animate
Full animation, sound design and mix. Two review rounds are included.
Week 4
04 Deliver
Masters in 16:9, 9:16 and 1:1, plus captions and source files on request.
50% to start · 50% on delivery · No surprises
06 / Field reports
What clients say.
Replace this with your strongest client quote: the result, in their own words, in under 30 words.
Client name
Head of Marketing, Company
■■■■■
Second client quote. Ask about speed, the process or working with you directly.
Client name
Founder, Company
■■■■■
Third client quote. A number works best, like views, sign-ups or time saved.
Client name
Brand Lead, Company
Origin: Cali, Colombia
07 / Operator
One senior designer. No hand-offs.
I'm William, founder of FEEL Visual Art. I design motion, campaigns and identities for fintech scale-ups, energy-tech companies and cultural brands.
I direct the idea and animate it myself, so the frames you approve are exactly what ships. When a project needs more hands, I bring in trusted specialists and stay your single point of contact.
After Effects · Cinema 4D · Illustrator · Figma · Creative code · Sound design
08 / Questions
Before you ask.
How much does a video cost?
Most 30 to 90 second product films and explainers land between €2,500 and €8,000, depending on length, style and script. After a short call you get a fixed quote within 24 hours.
How long does a project take?
Two to four weeks for most films, and three to six weeks for a brand identity. Rush delivery in under a week is possible for an extra 30–50%.
How many revisions are included?
Two review rounds at each stage. You approve the script and style frames before animation starts, so late surprises are rare.
Which formats do I get?
Whatever your channels need: 16:9, 9:16 and 1:1 masters, captions, and the source project files on request.
Can you work with our existing brand?
Yes. I work inside your guidelines, and if they don't cover motion yet, I'll extend them with a small motion toolkit you can reuse.
Do you make AI-generated videos?
Yes. I use AI video and image tools to create product films, ad concepts and fast visual explorations, then art-direct, edit and finish them so they look like your brand, not like a generic AI clip.
Do you work with teams in other time zones?
Yes. I work remotely with clients worldwide and schedule calls in your time zone.
2 project slots open for November
Press start
Tell me about your launch, product or brand. I reply within 24 hours with next steps.